We would like to congrats Izabella V. on this project she did for Fuze !
It took more then 12 hours to air brush the design to Izabella's Body.
It can be found on this months issue of HELLO Canada !
About Fuze Beverages:
Fuze Beverage was founded by Lance Collins and creative director Paula Grant in the basement of Collins' Englewood Cliffs, NJ home in 2000. The brand was first launched in the Northern California market in 2001 with three flavors packaged in bright, distinctively shaped fruit-themed bottles: mixed berry, banana colada and cranberry raspberry. It quickly expanded to other markets and in 2002 launched two additional flavors, peach mango and tropical punch. That same year, the company grew from 10 to 30 employees and moved out of Collins' basement.
By 2003, sales reached 24 million bottles. The company continued to expand rapidly, launching new flavors throughout 2004 and 2005. By 2005, Fuze products could be found in most major retailers, and sales topped 80 million bottles. Sales in 2006 topped 11 million cases, an increase of 45% over the previous year.
The company's rapid growth attracted the attention of The Coca-Cola Company, which purchased Fuze Beverage in February 2007 for an estimated $250 million.Coke also gained the rights to NOS Energy Drinks and WaterPlus as part of the purchase. It was one of Coke's largest acquisitions since it bought Odwalla Inc. for $186 million in 2001. The move was seen as a strategic effort to expand the company's portfolio of non-carbonated beverages, and specifically to compete with PepsiCo's SoBe line of fruit juice blends and enhanced waters. It also confirmed a strategy shift from Coke's long-time practice of developing new products in house in favor of buying innovative beverage companies. Fuze has a history of prolific innovation, launching over 40 new products and line extensions since its inception.Coke named Carl Sweat, previously senior vice president of sales and marketing of its retail division, as president and general manager to lead Fuze as a separate entity. Company founder Lance Collins was named head of innovation and strategy.
Leveraging Coke's distribution system and relationships, Sweat lead Fuze through period of rapid growth. Sales more than doubled from 2007 to 2008.In 2009, Fuze entered into an agreement to sell its products fountain-style in over 22,000 Subway sandwich shops. Sweat departed the company in 2009 for a post in the global beverage unit at Starbucks.